Steelwrist Background
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STEELWRIST MANAGEMENT

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Stefan Stockhaus
CEO

Founded Steelwrist in 2005.

Education: MSc. Uppsala University,
MBA IMD, Lausanne, Switzerland, and AMP
Harvard Business School, Boston USA.

Background: 12 years at ABB in various positions
including as CEO of ABB Automation Systems AB
and CEO of ABB Process Industries AB.
2003-2005 CEO of M2 Engineering AB.

Tel: +46 8 626 07 21
Mobile: +46 70 998 13 21

Markus Nilsson

Markus Nilsson
CTO

Founded Steelwrist in 2005.

Education: MSc Engineering Lunds Tekniska Högskola, Management education from IFL, Stockholm.

Background: 5 years at Obducat AB,
MD for Obducat DIMAS AB and CTO 2001-2005
på M2 Engineering AB, most recently as
Technical Manager.

Tel: +46 8 626 07 23
Mobile: +46 70 998 13 23


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Richard Aulin
SVP Strategic Initiatives

Started at Steelwrist in 2018.

Education: Stockholm University and IHM Business School in Stockholm

Background: Management positions in sales and operations at Pon Equipment, Tranter (Alfa Laval), Briggs & Stratton and Atlas Copco.

Mobile: +1 860 996 0163

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Christian Yanes
VP Region EMEA

Started at Steelwrist in 2006.

Education: BA(Hons) International Business at the University of Brighton, England and the “Chef och ledare” by the Stockholm School of Economics.

Background: Earlier Country Manager for Steelwrist BENELUX and France.

Tel: +46 8 626 07 22
Mobile: +46 70 998 13 22

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Peter Gaj
VP Region Americas

Started at Steelwrist in 2023.

Education: Degree in Criminal Justice from Holyoke Community College.

Background: Over 20 years experience in the construction equipment industry. Joined Steelwrist as VP Sales in North America. Before this spent 17 years with the Volvo Construction dealer Tyler Equipment in Massachusetts. Working as a Product Support Sales Representative (PSSR) and equipment sales. Has in parallel served 15 years as a Police Officer for the town of Belchertown, Massachusetts.

Mobile: +1 860 681 7112


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Peter Lam
VP Region APAC

Started at Steelwrist in 2020.

Education: MSc. Linköping University, Business Administration Meiji University.

Background: 15 years at Volvo Construction Equipment in various leading positions in Aftersales, Product Management, Business development, Marketing and Sales. Conducted international assignments in 4 countries.

Mobile: +49 172 661 08 76

Karl Serneberg Steelwrist

Karl Serneberg
VP OEM Sales & Marketing

Started at Steelwrist in 2022.

Education: BSc. Mälardalen University, Executive Development Program, ESMT Berlin.

Background: More than 15 years at Volvo Construction Equipment in various leading positions, including Global Director Attachments and Director Marketing for Sales Region EMEA. Worked as Country Manager for Linde Material Handling in Sweden during 2020-2022.

Tel: +46 8 622 66 11
Mobile: +46 70 261 98 11

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Fredrik Segerström
After Market Manager

Started at Steelwrist in 2015.

Education: Leadership. IHM Business School.

Background: Active in the automotive industry
since 1994. Previously Service Manager at
Hesselberg Machine (Komatsu dealer).

Tel: +46 8 626 07 30
Mobile: +46 76 798 13 56

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Peter Dovrell
VP Production

Started at Steelwrist in 2010.

Education: Electronics Engineering
KTH, Stockholm.

Background: 13 years on M2 Enginnering AB,
previously as head of production.

Tel: +46 (0) 8 626 07 06
Mobile: +46 (0) 73 519 13 36

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Johan Djurson
Purchasing Manager

Started at Steelwrist in 2025.

Education: Mechanical engineering.

Background: Has a background in the Automotive and Medtech industry. Previously worked as strategic purchaser at Öhlins Racing.

Tel: +46 10 177 26 11
Mobile: +46 76 981 13 36

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Anne-Charlotte Barclay
HR Manager

Started at Steelwrist in 2021.

Education: Pedagogic, sociology, labourlaw and labour market knowledge at the University of Stockholm, Sweden.

Background: HR Manager at Ford Motor Company and Linas Matkasse.

Tel: +46 8 121 544 14
Mobile: +46 72 090 22 30

Monika Bozic

Monika Bozic
CFO

Started at Steelwrist in 2022.

Education: Folkuniversitetet Ekonomi
Background: 25 years in finance and the last 11 years in leading positions. Most recently at Maximus Sweden and Wise Group.

Tel: +46 (0)8 626 57 69
Mobile: +46 (0)72 601 49 34

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Nicklas Bardh
Quality and Sustainability Manager

Started at Steelwrist in 2019.

Education: Industrial engineering and economics, specialisation in logistics and management.

Background: 14 years in the manufacturing industry in various positions, for instance Production Engineer, Maintenance Manager and LEAN Leader.

Mobile: +46 76 677 43 34